Monday, May 8, 2017

Why Your Start-Up Business Needs an Animated Explainer Video

A single video will increase salesand SEO efforts at the same time!
Animated explainer videos have been gaining popularity over the last couple of years, and they have become a highly effective marketing tool for start-ups.

When you run a small business, you need to work carefully within your budget because there is no extra capital to make up for the losses. A cost-effective marketing tool that offers a high return on your investment is just what you need.

Animated videos are a perfect marketing tool to attract visitors to your website as it makes it easy for a start-up to inform the target audience about the key benefits and features of their products and services.

These videos provides a large list of benefits for your start-up that would make the initial investment worth the dime.

Here are some of the main reasons why a start-up needs an animated explainer video:

It is the easiest and the quickest way to explain what your business start-up is all about. An animated explainer video immediately draws people's attention and can explain them the basic details regarding your start-up. Everyone loves looking at bright and colourful visuals as against a large complex body of text. Whenever a potential client visits your website, you only have a few seconds to draw their attention and explain your business idea before they decide to switch to another site. An animated explainer video can provide information about the products and services of your start-up within no time.

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Various case studies have proved that a single animated explainer video can grow conversions by about thirty percent on an average. Using animated explainers videos is the perfect way to pitch your business to the potential customer as they engage the viewer and convert the potential customers into a permanent customer.

Animated explainer videos also help boost SEO strategies and bring about an increased visibility in the eyes of the target audience. A single video will increase sales and SEO efforts at the same time. This also increases the amount of time the viewers spend on the website that is preferred by Google's and other search engine's algorithm formulas.

Brand building is another important advantage that animated explainer videos bring to the table. Customised animated characters, colours and visual elements help build a credible brand image. This allows the start-up to turn the target audience into loyal brand promoters. Additionally, this helps you with the brand recognition process as the target audience is immediately able to recognise and associate with the explainer videos and start trusting the brand and its core values.

The number of people visiting your website starts increasing as the opportunity and the time to explain yourself to the visitors goes up. Your conversions start growing exponentially which helps boost your start-up's online presence.

Animated explainer videos are very compatible with mobile devices. Many start-ups offer a mobile app as their main product or just develop one to complement their strategy. In such cases, animated explainer videos can give you a great advantage in promoting your product. Mobile users are always on the move and are great multi-taskers. They know very well how to prioritise brief and dynamic content.

One must get a video made by a professional video company to make sure that one is rightly investing in the long term goals. Animated explainers work best when they are done right and by people who really know what they are doing.

Pixelo Design is a leading graphic design company in Australia that is dedicated to helping small businesses in building their brand identity and looking as good as they possibly can. Their highly creative team offers solutions geared towards enhancing conversion rates and increasing sales, while crafting a brand image that will help client businesses in standing out of the crowd.
Article Source: http://EzineArticles.com/expert/Aengus_Ryan/2314202

Friday, April 28, 2017

Explainer Videos - 5 Reasons Why They Are Perfect For Your Business

According to research by Think With Google, “how-to" searches have been increasing 70% each year—which means that your whiteboard videos already have a built-in audience


Videos are getting 400% more engagement than conventional text content!


Visitors are what you will need on your website and the content you have will determine just how long they take on your site and how many times they come back. It is through the visitors that you experience growth as a business and this makes it very important to have content that works for the target audience you have. Explainer videos make some of the best and excellent marketing tools. They have become very popular in the recent past as more and more businesses find ways of staying afloat the competition. The videos will offer your business plenty of advantages including the following:

1 - They increase the conversion rates

Apart from attracting visitors to your site, you also need to effectively convert them into sales. This is exactly what the explainer videos will do for you. People have a way of trusting products that come accompanied by videos explaining what the product is all about or how to use it. They will also put you in a better position to keep track of the number of potential visitors you receive.

2 - They help clarify the product objective

Text becomes very tricky to use when telling more about a product since different people interpret what is included differently. By using the explainer videos, you will eliminate the guess work for all your customers. They get all the details they need regarding the product function and usefulness. By hearing and seeing what your products or services are all about, a better understanding is created with the visitors hence making it easier for the visitors to choose you over the competition.

3 - They generate more interest

Visitors will generally be curious to find out what a video is all about than reading through a block of text to get your message. There is so much expectations with the videos thus they end up increasing the interest of your target audience making sure they end up watching the video and probably also go for the product or service you have to offer.

4 - They offer better search engine ranking

This is considering that people are always looking for simple and quick ways of understanding products and services. The videos will definitely take the day over pages of text and images most of which rank very low on search engines. Your business enjoys greater exposure and this is what turns into better search engine ranks. A good animated explainer video for instance gets immediate attention and the higher you are ranked the better for you. You can definitely increase traffic to your website using the videos.

5 - They make it easy for your audience to retain information

The fact is that the average person has a higher level of retaining information seen compared to information heard or read. By using a good explainer video, you will be making it easier for your target market to remember the content included in the video. This is advantageous since it makes word of mouth advertising simple and easy and so will sharing the video.

Explainer video creation can do the magic for your business, whether you are in the service industry or offering products to the mass market. You can today find a reliable explainer video creation company to get you value with the content, and you can have some really good, professional videos for your business at very affordable prices, designed especially for your business... 
Check this one out for instance   Explainer Videos

Article Source: http://EzineArticles.com/expert/Jovia_D'Souza/2007086